Chief Marketing Officer Europe · Global perspective
Turning customer understanding into enduring brand value.
Ingrid Keller
Open to Board appointments · Advisory roles · Speaking invitations
Start a conversation
The scale of the work.
- #1Category brandFrom fourth in three years
- 2.6×Customer lifetime valueThrough loyalty and experience redesign
- 19Markets launchedOne brand, locally fluent
- 34Effectiveness awardsFor work that moved the business
Brand transformation
↗The leadership record
Trusted with consequential decisions.
In the boardroom
- Aurelia ConsumerIndependent Director · 2023 — Present
- The Creative Futures TrustTrustee · 2019 — Present
Recognition
- Marketer of the YearThe Brand Effectiveness Awards · 2024
- Women in Leadership — MarketingThe Boardroom Review · 2022
In conversation
- “How a fourth-placed brand became the category leader”The Brand Effectiveness Journal · 2025
- “Why the board should own brand risk”The Boardroom Review · 2024
- “Episode 104 — Customer truth over campaign noise”The Leadership Ledger podcast · 2023
Brought the customer into every boardroom conversation, with evidence rather than adjectives.
An invitation
The most consequential work begins with a conversation.
For board, advisory and leadership conversations where brand strategy matters.
- Board appointments
- Advisory roles
- Speaking invitations
office@ingridkeller.example