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Riniki DersanviChief Product Officer
Portrait of Riniki Dersanvi
Chief Product Officer

An introduction

The owner knew the symptom; our form demanded the diagnosis


I design bicycle-workshop booking products around what an owner knows before inspection and what the workshop can actually promise.

India

Open to Board appointments · Advisory roles · Executive opportunities

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My approach

An owner should be able to ask for help without pretending to know the fault. A useful booking tells both sides what has been arranged and leaves the workshop’s qualified judgement where it belongs.

Product organisation
22 colleagues
Three leads across product management, design and research
Annual product expense
₹4.6 crore
Includes ₹1.4 crore discovery and product programmes
Service and product career
28 years
Customer research through continuing workshop-product responsibility

Work worth discussing.

01The repair menu I approved asked the customer to diagnose

In 2019 I approved a booking flow that required owners to select a repair category before their bicycles had been assessed. The menu made routing appear efficient. A person whose tyre was losing air could choose puncture, complete the request and receive a confirmation that looked more definite than what they actually knew.

A selected review of thirty puncture-labelled requests found eighteen tube-related cases and twelve other causes requiring their own workshop assessment. Those counts did not describe the reliability of all bicycles or the competence of the owners. They described the mismatch between our compulsory category and the knowledge available to a person using it. Qualified staff supplied the assessment; product had supplied the misleading question.

Imran and the service colleagues challenged the flow. We spent ₹28 lakh over seven weeks replacing the implied diagnosis with a symptom-led assessment request. Owners could describe the loss of air without claiming a particular cause. The workshop retained inspection, diagnosis, quotation and repair decisions. The product did not offer repair instructions or certify that an owner could continue riding.

I kept my approval in the account because the weakness was not simply an unfamiliar technical edge case. Earlier service-design work had already taught me that a customer’s description and a workshop’s diagnosis are different kinds of knowledge. I had allowed the convenience of a tidy menu to override that understanding when approving the booking product.

The result was a clearer opening exchange, not a demonstrated reduction in repair time or a quantified commercial gain. The selected counts justified changing the question, while the subsequent service outcome remained dependent on qualified assessment and the owner’s agreement. The leadership lesson was to ask what a required answer assumes the customer knows. A completed form should not turn an uncertain description into evidence of a diagnosis simply because the product refuses to proceed without it.

02The thirty-minute window described arrival rather than completion

In 2023 we reviewed twenty-four selected workshop visits associated with a thirty-minute booking window. Ten were completed within thirty minutes and fourteen needed longer. The observation exposed a product problem: the confirmation made it too easy for an owner to understand the booked window as a repair-completion promise, even though assessment and the scope of work could still be outstanding.

The workshop needed a way to arrange arrivals and receive bicycles. That operating need was legitimate. The product mistake was allowing the same time label to carry a second meaning without evidence. Owners could plan a return journey or another commitment around an expectation that nobody responsible for the repair had actually supplied.

I worked with Imran and workshop colleagues on a ₹41 lakh programme over ten weeks. We separated the arrival window from the later completion estimate and made the purpose of the visit explicit. Qualified workshop staff retained the assessment and timing judgement. Where the estimate was not yet available, the product showed that state instead of borrowing certainty from the fact that an appointment had been booked.

The selected ten and fourteen visits were not a universal turnaround measure, and the change did not establish that all future owners would understand every timing condition. It corrected the product’s representation of the arrangement. We did not claim a measured reduction in complaints, a faster repair process or additional revenue from the revised wording.

I wanted the booking to remain useful without promising the outcome prematurely. A person can decide whether an assessment visit fits their day when its purpose is clear. That is a different product choice from removing all timing information because the final duration is uncertain. The decision preserved the arrival commitment and placed the completion estimate with the workshop that could responsibly provide it after understanding the work.

03The available appointment did not reserve the replacement part

A selected 2025 account covered twenty replacement-part requests for which appointment times were available. Thirteen had the specified part reserved, while seven still required sourcing. Our product’s single readiness presentation made the free time appear to establish the part condition as well. It compressed two different questions into one reassuring state.

The appointment represented workshop capacity to receive the owner or carry out an agreed next step. The part state concerned an additional requirement for the proposed work. A free slot could not reserve a component, establish compatibility or make a supplier fulfil a date that had not been agreed. Qualified workshop owners retained suitability and repair decisions throughout.

We spent ₹36 lakh over nine weeks separating those states in the booking and service account. The thirteen reserved-part cases kept that evidence visible. The seven sourcing cases showed the outstanding condition without being automatically classified as impossible appointments. A workshop could still offer assessment or another clearly agreed visit, but the product could not imply that the specified replacement was ready merely because the calendar allowed an arrival.

The result was a more precise account of readiness. It did not establish twenty completed repairs, a delivery date for the seven parts or a technical approval of the thirteen reserved components. The selected group was evidence for the product decision rather than a claim about the availability of parts across the market.

I asked the team to keep the customer’s practical question in view: what can I reasonably expect when I arrive? The answer needed the appointment and the outstanding condition together. Showing only the calendar concealed the constraint, while hiding every appointment until sourcing finished could remove a useful assessment option. The product choice was to make those alternatives understandable and let the workshop and owner agree the next step with the relevant facts in front of them.

The owner knew the symptom; our form demanded the diagnosis

In 2019 I approved a booking flow that asked bicycle owners to choose a repair before a workshop had examined the problem. A selected review of thirty requests labelled as punctures found eighteen tube-related cases and twelve other causes requiring their own assessment. The owners had supplied the label our product demanded. I changed the flow so they could describe a tyre losing air and request assessment without treating that description as a diagnosis.

I am Riniki Dersanvi, chief product officer of Nervashi Cycle Care in Guwahati. Our software and support help workshops arrange customer requests and communicate the next step. Twenty-two product colleagues work through three leads, while Imran owns workshop-service partnerships and qualified workshop staff retain technical decisions. We do not decide whether a bicycle is safe to ride. My role is to make the booking intelligible to an owner who may understand the inconvenience very well without knowing the component responsible.

Later work exposed two other promises hidden in a simple booking. A thirty-minute arrival window could be read as a repair-completion time, even when an assessment had not occurred. A free appointment could look like confirmation that the required replacement part was available. We separated those conditions instead of asking the workshop to fulfil an expectation the product had created. In a selected 2025 account of twenty replacement-part requests with available appointments, thirteen had the specified part reserved and seven still required sourcing. Both groups could have a time to arrive; they did not have the same readiness for the proposed work. These are fictional product cases rather than repair instructions or measured market outcomes. I hold no statutory appointment. Further governance preparation and a specific assessment would precede any first outside role, with twenty-two proposed annual days.

A request stopped pretending to be a diagnosis

Thirty selected puncture-labelled requests contained eighteen tube-related cases and twelve other assessed causes; the product shifted to symptom-led assessment requests.

An arrival window was not a completion promise

Of twenty-four selected visits, ten were completed within thirty minutes and fourteen needed longer; booking copy and status separated arrival from later completion estimates.

Capacity and a reserved part became separate conditions

Twenty selected requests had available appointments, but only thirteen had the specified part reserved; seven still required sourcing.

Product leadership with technical owners intact

Three leads coordinate twenty-two colleagues within ₹4.6 crore annual expense, including ₹1.4 crore discovery and product programmes.

Current focus

Bookings that explain the next step before promising the result

Conversations I welcome

Product leadership for practical services and a prepared first outside appointment

The leadership record

Trusted with consequential decisions.

In the boardroom

  • Nervashi Cycle CareExecutive presenter without a statutory appointment · 2022 — present

Formation

  • Bachelor of DesignSelnavri Design College · 1998
Riniki asks which promise the owner will hear before approving the confirmation, including when the accurate answer is less conclusive than the simpler screen.
Kavita DervanliFictional Chief Executive, Nervashi Cycle Care
The full record ↗

Contact

Product leadership for practical services and a prepared first outside appointment

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