A venue should recognise what it is buying before it recognises our campaign.
My first job after an MBA at Velqari Commerce College was account coordination at Nolqeri Events in Jaipur. I joined in June 2000, after completing a commerce degree in 1998 and the full-time management course in May 2000. The company organised professional events and exhibitions. My work involved keeping the client's requirements connected with suppliers and the operating team. A venue could look settled in a presentation while practical questions remained unanswered. I learned to ask what each person believed had been agreed before treating a polished proposal as a shared understanding.
I want the first commercial explanation to survive the implementation conversation. A low headline fee or an impressive event image can attract attention while allowing a customer to imagine services we do not provide. My responsibility is to make the proposition understandable enough for the right buyer to say yes, and for another buyer to recognise that we are not the right answer.