Chief Marketing Officer Canada · Global perspective

Amara Whitmore

Turning customer understanding into enduring brand value.

Strong brands begin with a precise understanding of the customer and become valuable through consistent commercial choices.

Open to Board appointments · Advisory roles · Speaking invitations

A career in chapters.

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2020 — Present
Chief Marketing Officer
Aldermoor Group
Leading brand strategy, customer understanding and the marketing contribution to commercial growth. Connecting positioning, channel choices and customer experience with the enterprise's priorities.
2016 — 2020
Vice President, Brand & Growth
Fairhaven Holdings
Developed brand and growth programmes with sales, product and customer teams. Built capability in customer research, campaign evaluation and the translation of positioning into a consistent experience.
2012 — 2017
Global Brand Director
Aurelia Consumer
Repositioned a heritage brand for a younger audience without losing its loyal core, and doubled its share of growth markets.
2006 — 2012
Marketing Manager, Emerging Markets
Harrow & Vale Industries
Launched products in seven markets and learned that customer insight travels further than advertising.

Brand strategy / Customer experience / Growth marketing / Market intelligence

The leadership record

“How a fourth-placed brand became the category leader”The Brand Effectiveness Journal · 2025
“Why the board should own brand risk”The Boardroom Review · 2024
“Episode 104 — Customer truth over campaign noise”The Leadership Ledger podcast · 2023

Brought the customer into every boardroom conversation, with evidence rather than adjectives.

Isabelle FontaineChair, Aurelia Consumer

An invitation

For board, advisory and leadership conversations where brand strategy matters.

office@amarawhitmore.example